The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position
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7.99
The Christmas Gift Growth Strategy: How To Turn The Holiday Into A Lightning Strike Marketing Event For Your Superconsumers
The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche (eBook)
19.99
The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche (Paperback)
29.99
The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
The "Better" Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
Rethinking Black Friday: A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions
DAM The Demand: How To Redesign Your Category And Take 76% Of The Market
Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere (And Why It Is A Legendary Opportunity)
A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth
A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (Paperback)
A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook)
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
The "Me" Disease: Why Personal Branding Is A Lie
Snow Leopard: How Legendary Writers Create A Category Of One (Paperback)
Snow Leopard: How Legendary Writers Create A Category Of One (eBook)
Position Yourself Or Be Positioned: The Personal Category Design Playbook
Direct To Creator: The Problem With Platforms & How The Legacy Media Category Is Being Redesigned
Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
How To Write A Top 1% Business Newsletter: 7 Ways To Differentiate Your Content
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
How To Become A Top 444 Author: How To Scale Breakthrough Ideas
How To Achieve Your Own Personal IPO: A Very Different Approach To A Legendary Career
Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories
The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was
The Next 10 Years For Netflix: How The Streaming Giant Can Create The Next Giant Film Category
The Meta Problem: Will Facebook’s New Category & Brand Work?
The Mentor Myth: What Native Analogs Can Learn From Native Digitals (And Vice Versa)
The Magic Triangle: Why Category Design Is The Single Point Of Failure
The Digital Education Crisis: How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead
The Digital American Dream: Life, Liberty, And The Exponential Pursuit Of Capital (Online)
The Category King Of Crypto: The Value Of Bitcoin Most People Can't See
The Category Design Scorecard
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
The Breakthrough Game: An Exercise In Category Creation
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
Tesla Superconsumers Are Making Millions: Because They Have An Information Advantage Wall Street Doesn’t
The "Ism Schism": Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)
Radical M&A Strategy: The Difference Between Accelerating And Consolidating A Category
Parenting Like A VC: Why Your Kids Are Founders You Invest In (Not Employees)
Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future
NFTs And A New Category Of Art: Why The Digital World Is Becoming The Real World
No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
Missionaries Vs Mercenaries: Are You Competing Or Are You Creating?
Investing Through A Category Lens: Are You Creating Or Capturing Value?
Category Violence: How Miami & Austin Might Become The New Silicon Valley
How To Have A Legendary Career: Ask Yourself These 8 Questions
How To Create A Category As A Small "e" Entrepreneur: 7 Legendary Ways To Niche Down
How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger (Paperback)
12.99
How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger (eBook)
Dying From Home: Designing A New Category Of Death
Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
Anticipating The Roaring 2020s: Examining The Economy Through A Category Lens
A Pirate's Guide To A Legendary IPO: How To Write An S-1 That Tells A Story Of A DIFFERENT Future
Accelerate Your Leadership Position: How To Turn A Headwind Into A Tailwind & Establish Your Category Dominance
A New Category Of Human: How Native Digitals Are Transforming The $6 Trillion "Stuff" Business