Category Pirates Newsletter

I supported your work because your insights on category design and creation have been incredibly enlightening. Your unique perspectives from legendary entrepreneurs, executives, marketers, and creators are invaluable for anyone looking to make business breakthroughs. Keep up the fantastic work! 🏴☠️ Big Hugs from Barcelona

I like that it is compact and to the point. I am currently reading the 22 Laws of Category Design.

I’m a Superconsumer of your work 🤓

It helps us get the right focus and strategy within the rollercoaster ride we are currently in.

I heard Chris speaking on Lenny's Podcast and fell in love with his teachings and insights. The framework for category design that you guys have developed makes a lot of sense. As a problem and customer-obsessed entrepreneur that spends every waking hour obsessing about building a better future, your insights help me organize and better execute on the millions of variables zapping around my brain.

I love you guys! I have nothing else to say. I'm just learning a lot from you people! You guys are awesome teachers!

Read your books, want to access the rest ongoingly.

Spot on thinking regarding non-obvious solutions won my sub—let's see what other treasures you've shared ;) Thank you.

I'm a fan of the mission.

I believe it is the right way to further build my businesses

I am a pirate 👊🏼🏴☠️

Amazing.

I've read your book and I fully agree with what you say. I think that we all need to care about our customers and create something of true value. Not just copy others mindlessly. Hope I can learn from you and create something great myself

Lenny has plenty of informative guests, but your talk really resonated w/me as I'm trying to reframe something that has sucked for so long into something completely different - basically wellness after 40 doesn't need to be dysfunctional. We're all sold so much shit (BTW, loved your liberal swearing on the pod) that won't truly help us that influencers say we need. Look forward to learning more.

I'm leaving the navy to become a pirate after 20 years in the 9-5. I need all the nuggets of insight and advice I can muster.

You’ve got the gems that I’m searching for.

Cutting edge.

Keep telling it like it is, mate!

Always insightful.

Category Pirates seems like an invaluable resource to help see things differently and create value in our lives and societies. Pirate on! Yarrr! 🏴☠️

Chris, you always inspire me to challenge myself, think bigger, play bigger!

I supported your newsletter because you provide valuable content!

It's just dam interesting in a sea of same same thinking.

You are ☠️ 🏴☠️ legends 💜 ✨️ 👏 🙌 Arrrrrrrh 👏

Learning from the best in business.

More than just value. This mindset of category kings is rare. It is the jewel that is missing that isn't talked about. I just discovered these guys 2 days ago, and I am blown away. The good news for me is that I found a mindset that is exactly what I've been recently studying. I feel blessed beyond measure having found this community.

I am a learner at heart. I love to learn but I also need to leverage my knowledge onto a business like I have been working. I am a Physical Therapist, military spouse and mom. My time is short & precious like a toddler in a tiara--BUT I believe giving my time to read & learn from you will increase my ability to go from $0 small e entrepreneur to impacting lives & making money in my category.

Your writing is just damn relevant!

I love your work. Your insights are provocative and contrarian, right up my alley! You offer depth on topics most people skim over or ignore altogether. You are opening my eyes to a different way of thinking and I really like that! Thank you for telling the truth about the way things are. It's so refreshing.

It makes so much sense and most importantly gives a path to follow with warnings along the way about leaving the path.

If one of the clearest thinkers and speakers I’ve ever read and listened to (Mike Maples Jr.) believes in you, I’d be a fool to not do so as well!

I've learned a lot from you guys!

Your e-books look intriguing and I'm a content marketer looking for valuable content about content. so meta.

I am fascinated with the concept of Category Design and want to learn more.

I need to learn how to create not compete for scraps. Thanks!

Pirates need booty to survive and my booty is as good as you’ll find anywhere else.

I have been following Christopher on LI for a while as well as have listened to several books and find all the teachings easily digestible, no-nonsense and helpful.

I supported your work because I am building a new category of business and want to use the frameworks I learned in your book.

Category talks are a winner.

I read "Play Bigger" and have been in love ever since. For the FIRST TIME EVER, I'm working for a med tech company that ABSOLUTELY has the chance to create and dominate a category...and I want to be on that pirate ship!

So far you all have consistently been bringing actual value. Love your book.

Ship 30 has changed my life! Without it, I would have never created my own substack, which has gained 1,900 followers in three months.

I read Play Bigger, which led me to following the authors on LI... and right now, I am in the middle of launching a breakthrough idea. The writing and thought-leadership provided by Chris is always relevant. I always get something out of it to help me keep pushing forward.

I teach military- and medical-connected (MILMED) personnel to advise in the medtech and biopharma sectors. I've captured over a quarter billion in non-dilutive funding/ROI for R&D and accelerating tech to markets. We're building a networked MILMED Community with expert MILMED consultants. Category science, category design and every topic of yours I've read will help us navigate and better serve.

I want to be a legendary marketer. Argh.

Because you (dare to) think different!

I supported your work because it looks like you provide some great, actionable insights.

I love you.

Your bold, relevant, no nonsense and practical advice that can be actioned quickly.

I have learned so much from the excerpts that I get in my Inbox.