The Category King Of Crypto: The Value Of Bitcoin Most People Can't See

What is Bitcoin?

If you ask Warren Buffet, Bitcoin is “rat poison squared.” If you ask Tyler or Cameron Winklevoss, Bitcoin is “the sunlight that shines through the darkness of centralized money.” If you ask the 2017 version of Jamie Dimon, Bitcoin is “worse than tulip bulbs” and anyone who buys it is “stupid.” And if you ask the 2020 version of Jamie Dimon, Bitcoin is “not [my] cup of tea,” while J.P. Morgan’s Global Markets Strategy group calls Bitcoin “an emergence as an alternative to gold among millennials.”

So, which one is it?

In order to answer this question, we need to examine Bitcoin through a category lens.

A category lens is what we call examining a company, an asset, or an idea in the world not as it is, but in the context of its category.

In this “mini-book” you will learn:

• Which lens you need to look at Bitcoin through in order to “get it.”
• Why, as the Category King of Crypto, Bitcoin will most likely take 76% of the market (leaving all other store-of-value tokens in the dust).
• How the story of Bitcoin has changed over time, and how that story has also changed the market’s perception of its value.
• What happened when Bitcoin stopped being valued as a “currency” and started being valued as a store of value.
• And more
  

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” will help you understand how to think about Bitcoin and the impact it will likely have in the years to come.