A one-page strategy is designed to distill the most critical elements of your business into a clear, actionable plan. It focuses on what truly matters, ensuring simplicity without sacrificing depth. Even complex companies like Amazon and Tesla have simple strategies. For example, the Master Plan Tesla shared in 2006 was:

1. Build sports car.
2. Use that money to build an affordable car.
3. Use that money to build an even more affordable car.
4. While doing above, also provide zero emission electric power generation options.

In business, simplicity is velocity.

Simplifying your strategy doesn't mean dumbing it down. Your strategy one-pager will address your unique challenges, which is why the course includes frameworks and AI prompts to consider your specific needs and intricacies.

Elon Musk summed up Tesla’s 10-year master plan in 6 sentences. Jeff Bezos built Amazon as the largest and most convenient online store with a simple strategy: Obsess over customers. To be straightforward—your business can hardly be more complex than that.

If your problem is connected to not having a unique business strategy you can feel 100% clear about and confident in, then this course will help you. If that's not your problem, it won't.

Let’s be brutally honest with each other. Most companies sugar-coat their strategy with complexity. We don't take that approach. We're not here to make you feel good about yourself. We're here to help you create a great strategy.

Many teams feel a sense of "finally, we've cut the BS” relief after taking Strategy Therapy.

If you’re not open to hearing an honest evaluation of your company, this isn't the course for you. We'll help give you the tools and courage to have those tough conversations, but we won't try to convince the unwilling.

Category design and differentiated strategy are inherently risky. We'll help you manage that risk by zeroing in on what makes you uniquely valuable. But the execution is up to you. No guts, no glory.

We don't have a crystal ball. Category creators shape new market realities, so it's impossible to predict with certainty. But our research shows that category designers capture 76% of the value they create. Strategy Therapy helps you craft a strategy that sets you up to win big.

We designed Strategy Therapy for busy entrepreneurs running startups, and we've made efficiency a top priority. The course is self-paced, so you can knock it out over an intensive weekend or spread it out over a week or two.

Most folks spend about 1-2 hours per day on it over a few days.

The course combines video and written lessons and is organized into four training modules. You’ll work through these at your own pace, but you’ll share your one-page strategy at the end of the first module. We give you direct written feedback you can think about and implement while going through the rest of the course.

Once a month, we hold a 60-minute live workshop for students to ask questions and get feedback on their updated strategy one-pagers. These group workshops are small (10-20 people), and everyone is respectful of time. This is a great opportunity to learn from others and ask questions.

We know this training model isn't for everyone—and we’re not here to convince you it's right for you.

If you're close-minded, the Strategy Therapy approach will help you less than a screen door on a submarine.

The whole point of this course is to challenge conventional thinking. If you're open to change, the frameworks are immensely practical, and the 1-page format makes them highly actionable.

It’s kinda like normal therapy. It’s valuable because it’s tough and leads you to incredible transformation.

Business strategy takes time to unfold, and there are no overnight miracles. But by the end of this program, you WILL have a clear, compelling 1-page strategy and a concrete action plan. And you'll be part of a community supporting you as you implement your strategy.

Strategy Therapy revolves around category design principles of radical simplicity, brutal honesty, and differentiation. No one else (that we know of) takes this approach or truly understands it. We've been working on it (successfully) for over three decades. So it'll be tough to find this information anywhere else.

Add to this that most strategy courses (and courses in general) manufacture complexity to sound smart. We get straight to the point.

Three things set us apart:
‍1) Radical simplicity - we cut the fluff and focus on what matters
2) Category design - we help you create your own market category, not just compete better, and
3) Brutal honesty - we challenge you to confront inconvenient truths and take bold action.No other program combines these critical elements.

If you're okay with the status quo, keep at it—and good luck. This course is for people who want to shake up the status quo and create a different category. You have to want to move from competing to creating. We recognize this isn't the right fit for everyone.

This course doesn't give you “best practices” to take you from ok to good (you can always hire a super ding-dong consulting firm for that).

It gives you radical courage, brutal honesty, and pristine clarity to take you from good to different.

It’s possible. But you might not find much information about the Strategy Therapy framework. That's because, from what we've seen, no one has ever taught how to approach strategy in this way.

‍We created the course because we heard from so many leaders frustrated with the annual strategy planning process.

‍They've read all the strategy books and still felt locked into a competition-first approach.

Now, sure, you could go and aggregate our content, chase down senior-level executives to figure out the pitfalls and challenges on your own…

But if we're brutally honest, most people won’t go through the effort of looking for these resources, organizing them, and creating an honest strategy.

If you can, great. You don’t need this course. But you will miss out on the main value of Strategy Therapy - the honest feedback from the pirates and the live workshop to connect with other category design strategists.

Once you checkout, you’ll get an email with instructions explaining how to access the course. This will include a unique link specific to you. You’ll click this link to create an account, and then have immediate access to all of your course materials.