A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.

A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30% to 70% more with you than other less enthusiastic customers. And in this “mini-ebook,” the pirates follow up with an equally groundbreaking discovery: a Super of 1 category is also a Super of 9 others.

This means, in order to best discover your next big opportunity for business growth, talk to your Supers.

In this “mini-book” you will learn:

• Why Superconsumers of 1 category are also Supers of 9 other categories—and how you can use this data to uncover opportunities for business growth and exponentially more profitable marketing partnerships.
• Where MoviePass went wrong as a company, and why it’s so important to have a business model that incentivizes Superconsumer behaviors.
• Microsoft Office’s legendary data flywheel, and how they used Superconsumer data to create one of the most dominant category positions in technology history (the Office productivity suite).
• And more
  

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want, next.