Category Violence: How Miami & Austin Might Become The New Silicon Valley

What happens when the category king of an industry, sector, or in this case, region of the United States, starts to neglect their precious category? More importantly, what happens when other cities witness this vulnerability and begin to attack?

Category Violence.

For many years, Silicon Valley has been the Category King geography of high-growth startups—until the COVID-19 pandemic in 2020. All of a sudden, new geographies like Miami, Florida and Austin, Texas were beginning to take advantage of Silicon Valley's vulnerabilities. Both Texas and Florida have significantly lower state tax burdens than California. New ecosystems of venture capitalists, angel investors, and startup entrepreneurs were beginning to congregate in these new territories. And at the same time, massive companies like Tesla were leaving the west coast in search of more beneficial geographies for their businesses.

Which means Silicon Valley's Category King position is being threatened.

In this “mini-book” you will learn:

• The meaning of Category Violence, why it happens and how you can avoid it.
• How Boston used to be the Category King of the startup scene—until The Bay Area created a new definition of what it means to build a high-growth startup ecosystem, giving rise to Silicon Valley.
• Companies that fell victim to Category Violence due to their own negligence: BlackBerry and Xerox, among others.
• And more
  

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a 3,000 word guide on how companies and entrepreneurs can inflict Category Violence on incumbents who have taken their Category King position for granted.