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The Pirate Street Journal
The Wall Street Journal doesn't understand business. We read the week's news through a category design lens.
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A Beginner's Guide To Category Design
Never heard the phrase? Good, start unlearning. The whole idea from zero, in one sitting to be different.
Start UnlearningThe Pirate Eddie Bot
People Call It Their New Best Friend.
Founding Members
Your Always-On Category Co-Founder
The only AI trained on every word we have ever written on category design and Creator Capitalist. It's not a search box, it's a co-founder that works through your actual category with you. Bring it your messy idea and it helps you frame the problem, name your category, find your Superconsumer, and pressure-test your POV until the language is sharp enough to own. Ask it anything, any hour, and it's like talking to Eddie. A Founding membership unlocks the bot plus all 7 of our best-selling books, included.
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Long-form mini-books on categories and Superconsumers, plus every new Pirate Street Journal. Don't want to miss anything? Get it straight to your inbox.
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The Books
Read Our Best-Selling Books.
Latest #1 Release
Creator Capitalist
Your career is a category. 600 pages on designing it so no boss or algorithm owns you.
Read Creator Capitalist
The Library
The Rest Of The Fleet
Snow Leopard, The 22 Laws of Category Design, Lightning Strike Marketing, and more.
See All BooksBuild It With Us
The Comedy Club Before The Netflix Special.
Comedians don't wing the Netflix special. They pressure test their material live for months first. The Academy is that room for your category.
By Application
The Category Design Academy
Five months in a small, hand-picked crew, with bi-weekly workshops and Ask-Me-Anything sessions straight from Eddie and Christopher. It's built on decades of category design consulting that drove billions in revenue for Fortune 100s and venture-backed startups. You'll learn to price for outcomes instead of hours, attract your Superconsumers, and get CEOs to treat you as a must-have partner instead of a vendor. It runs once a year, and every cohort sells out.
See If You're A Fit And Join The Waitlist For The Next CohortStill On The Dock?
Start with the Beginner's Guide. The shortest path from "what's category design?" to "oh, I get it."
Start With The Beginner's GuideNeed help with your subscription? Email hello@categorypirates.com and a human Pirate will get back to you.