Launching March 17, 2026
Your calendar is full.
Your inbox never empties.
And yet something feels off.
Your title is bigger than ever. Your office is nicer than ever. You have more direct reports than ever. So why does it feel like you work for all of them?
You weren't supposed to feel this way. You did everything right—the degree, the career moves, the promotions. But the system that rewarded you is the same system that trapped you. You're busy inside a structure that no longer pays for busyness. There's a name for what comes next.
See what changed ↓In 1959, Peter Drucker named a new category of worker. In 2026, that category is obsolete.
AI didn't just change the tools. It changed what gets rewarded. The Knowledge Worker economy paid you to know things, react fast, and execute reliably. That game is over. Execution became abundant. Existing knowledge moved closer to free. The greatest human cannot work faster than a GPU.
Knowledge Worker
- 70% reactive, 20% collaborative, 10% proactive
- Paid to remember and regurgitate
- Value = speed of response
- Power came from your title
- Traded time for money
Creator Capitalist
- 70% proactive, 20% collaborative, 10% reactive
- Paid to create. Paid to be you
- Value = outcomes for others
- Power is your 'different'
- Make $ in your sleep
Get on the waitlist before March 17.
Join 33,000+ Pirates who are already rethinking their careers.
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You already have the raw materials.
You just haven't capitalized on them.
Every career builds four forms of capital. Most people give all four away to institutions for decades and never see a return. Creator Capitalist shows you how to own, compound, and monetize what you've already built.
Financial capital
Don't spend years stuck in drudgery work. Build a financial runway so you can bet on yourself without burning out. You need less runway than you think—and there's a version of this that's 10x more scalable than "I'll just do consulting."
Reputation capital
The most dangerous reputation destroyer? Letting someone else define yours. You've spent 20 years building credibility inside an institution. It doesn't transfer automatically—but it can be repackaged to be worth more outside than it was inside.
Relationship capital
You know decision-makers, operators, builders. Right now those relationships serve someone else's business. Networking without building relationships is meaningless. The question is whether you'll convert them before you leave—or start from zero.
Intellectual capital
If you don't put your best ideas out there in your name, someone else will. You've developed frameworks and mental models that others would pay for—if you ever bothered to write them down. Your "obvious" thinking is someone else's breakthrough.
You've been building someone else's category for your entire career—the corporation's, the tech company's, the military's. You've given away enormous amounts of Intellectual and Relationship Capital to institutions that will replace you the moment the spreadsheet says so. Creator Capitalist is the framework for building your own.
This book is for people who already have the goods
You've been through 2-3 company cycles and you're wondering: is this it?
You don't want to retire. You want to matter differently. You have financial runway, a killer network, and systems thinking baked into your DNA. What you don't have is a personal brand, a direct audience, or permission to be the product.
You see younger people building audiences with a fraction of your knowledge
And you wonder how they have the platform and you don't. You have deep domain expertise and proprietary frameworks developed over decades. You're missing digital fluency, comfort with self-promotion, and a business model that goes beyond "I'll just do consulting."
You're looking for a new mission—not a new job
The transition resources you were given were designed to get you a job. Not build a business. You have leadership experience under extreme uncertainty that most civilians can't fathom. You just need a framework that helps you translate decades of experience into something meaningful and profitable.
You take for granted what you know—and who your knowledge could help
Anything you know today would have been incredibly valuable to the version of yourself two years ago. Having the self-awareness to recognize that—and the skills to package it up—is the path to becoming a Creator Capitalist.
You're busy inside a system that no longer pays for busyness
Being busy used to be a signal of a good knowledge worker. Now it's a poker tell that you're behind the times. The value of your value got devalued. But it didn't disappear—it relocated to people who can frame problems worth solving.
Different backgrounds. Different industries. Same realization: you've been building someone else's category your entire career. It's time to build your own.
Free assessment
Not sure if you're ready? Find out in 2 minutes.
Take the Creator Capitalist self-assessment. You'll find out where you stand across the Four Capitals—and what your biggest leverage point is right now.
Takes 2 minutes. Results are instant.
What you walk away with
Creator Capitalist isn't about motivation. It's about clarity, a plan, and the tools to execute—whether you read the book, take the course, or go all-in.
A clear POV that sets you apart in any industry
You'll discover your superpower—the one thing that makes you different—and learn how to articulate it so clearly that it becomes your category. If you're known for everything, you're remembered for nothing.
A diagnostic for when to quit (or stay and scale)
We Pirates have all quit our jobs. We'll walk you through the context and share a self-assessment to help you decide—so you can make the leap when you're ready, not when you're desperate.
A plan to create assets that scale while you sleep
You'll get a map to monetize what you already know—content, frameworks, digital products, audiences—so you're building capital that compounds instead of trading hours for dollars.
A map to build offers and attract Superconsumers
You'll get the exact steps to build your Good, Better, Best offer ladder—with examples and pricing at each tier. Getting paid isn't the end goal. It's the start of building a business that reflects who you really are.
This book gives you a new lens. Once you have it, you can't unsee the game.
Creator Capitalist isn't "follow your passion." It's a framework for seeing why the rules shifted—and what to do about it before someone else does it for you.
1
Why execution became the least valuable thing you do
The Knowledge Worker economy rewarded you for how fast you could respond. AI made that commodity overnight. The new premium is on framing—deciding what's worth doing before anyone starts doing it.
2
How to see the Four Capitals you've been giving away for free
Every year inside an institution, you compound Intellectual, Reputation, Relationship, and Financial Capital—then hand it all to someone else's balance sheet. This book shows you how to read the ledger and keep what's yours.
3
The difference between "I'll just do consulting" and building something that compounds
Consulting is trading time for money with a nicer title. Creator Capitalism is building assets—content, frameworks, digital products, audiences—that generate value whether you're awake or not.
4
How to use AI to scale your judgment—not replace it
Everyone's using AI to write faster. Creator Capitalists use AI to think wider—to take the superpower they already have and apply it at a scale that was physically impossible 18 months ago.
5
How to find the problem only you can solve—and get paid to solve it
You are the only person in the history of humanity with your specific superpower. The problem is, you've been applying it to someone else's problem. Creator Capitalist helps you find your own.
"You're no longer confused about why execution feels less valuable. You're no longer blaming yourself for a system that quietly changed. You're no longer mistaking motion for progress. You can see the game. And once you see the game, you don't play the same—ever again."
Creator Capitalist launches March 17. Get notified the moment it's live.
"Learning category design is one of the best investments I've made in myself. I'm seeing a different response in the marketplace and feel so good sharing my POV."
Danny Bauer
Chief Ruckus Maker, Better Leaders Better Schools
"I've known committing to my business was the right decision—I've just been terrified to do it. I went for it and now make the most money of my life."
Pablo Gonzalez
Founder of Be The Stage
"If you want to know how to change the world, read Category Pirates. You don't win championships by just being normal."
Bill Walton
NBA Hall of Fame
"The Category Pirates are the best. I can't recommend it highly enough."
Joe Pine
Author of The Experience Economy
"Category Pirates is more valuable than my college degree (from Princeton)."
Adam Frankl
Author of The Developer Facing Startup
"682 pages? Read it on the toilet. We're going to sell a lot of DUDE Wipes."
Sean Riley
CEO and Co-Founder, DUDE Wipes
Meet the Pirates
Pirate Christopher — Thrown out of school at 18
No GED. No diploma. Christopher's first real job was working as a hospital orderly—and after enough time wiping grown men's balls, he decided that wasn't going to be his life. So he started a company and became a 3x CMO for publicly traded companies in Silicon Valley, advised 50+ venture-backed startups, and co-authored the bestsellers Play Bigger, Niche Downn, Snow Leopard, and more. He now hosts two #1 business podcasts (Follow Your Different and Lochhead on Marketing) and co-created Category Pirates. Christopher believes that if you make it to the top of the mountain, you throw down a rope!!
Pirate Eddie — Always saw the world differently
Eddie built his career at the Cambridge Group finding growth where everyone else saw saturation—driving $8B+ in revenue for category leaders by studying the customers nobody was paying attention to. At 43, he quit to found Eddie Would Grow, a strategic advisory firm that helps Category Kings scale. He's the author of Superconsumers and has written more for Harvard Business Review on category creation than anyone alive. Eddie didn't ask permission to leave the corporate world. He designed the exit—then wrote the book on it.
Pirate Bri — Made herself undeniable
Started freelancing at 16, ran wilderness therapy for teenage boys in the Utah desert, and then got fired from a beloved nonprofit job, so she went all-in on her web design business with a savings account as her only runway. When it was about to run out, she posted a four-minute video roasting a legendary photographer's website. He reposted it to over a million followers and catapulted her business. Now she runs operations for Category Pirates—proving that courage, taste, and a willingness to say what everyone else is thinking is a business model.
Free lesson preview
See what the course looks like from the inside.
This is Lesson 1 from the Creator Capitalist Course—included in The Full Arsenal. Consider it a free taste. If this one lesson changes how you see your career, imagine what the rest of the course does.
This is Module 1 from the Creator Capitalist Course, included in The Full Arsenal ($1,000).
See all three tiers ↓ Available March 17, 2026
Three ways to read it
Not everyone is ready at the same level. Pick the one that matches where you are right now.
The Book
$35
- Creator Capitalist paperback
- All four sections + appendix
- The Four Capitals framework
- The Pirate's Guide to AI
- 19 real Creator Capitalist stories
"I want to read the ideas."
Join the Waitlist →
Most Popular
The Complete Collection
$100
- Hardcover edition
- Ebook (instant access on launch day)
- Full audiobook
- All four sections + appendix
- The Four Capitals framework
- The Pirate's Guide to AI
- 19 real Creator Capitalist stories
"I'm ready to start my transition."
Join the Waitlist →
The Full Arsenal
$1,000
- Everything in the Complete Collection
- Creator Capitalist Course ($1,000 value)
- Founding Subscription—1 year ($350 value)
- Pirate Eddie AI bot access
- The Category Vault — 115 category design questions answered ($150 value)
- Full mini-book library (200+)
Inside the course:
- Module 1: Discover Your Superpower & write your POV statement
- Module 2: Audit your Four Capitals & design your financial runway
- Module 3: Build your Good / Better / Best offer ladder with pricing
"I'm going all-in on my next chapter."
Join the Waitlist →
$1,600 in total value → yours for $1,000
Still wondering?
Is this for me if I'm still working a full-time job?
+Yes. In fact, it was designed for you. Creator Capitalist helps you build your financial runway, reputation, and intellectual capital while still collecting a paycheck—so you can make the leap when you're ready, not when you're desperate.
I already have a side business—will this still help?
+Absolutely. If your business isn't scaling, it's likely because your POV, positioning, or pricing needs work. Creator Capitalist shows you how to turn a "good idea" into a category-of-one business—and get paid what your knowledge is actually worth.
What's the difference between the book and the course?
+The book gives you the full framework—682 pages of thinking, stories, and strategy. The course (included in The Full Arsenal) is the hands-on implementation layer: exercises, AI-powered prompts, and step-by-step modules to help you discover your superpower, audit your four capitals, and build your offer ladder with real pricing.
What if I'm not a "creator" or don't want to be an influencer?
+Good. This isn't about becoming an influencer. It's about owning your expertise, building assets that compound, and designing a career where you get paid for the difference only you can make. Most of the Pirates in this book hate the word "influencer" too.
What makes this different from every other business book?
+Most business books tell you to work harder inside the existing system. Creator Capitalist says the system changed—and shows you the new one. It's not about self-improvement. It's about category design applied to your career: stop competing in someone else's category and build your own.
Is this another "quit your job" book?
+No. Some of the Pirates in this book quit. Others stayed and redesigned their role from the inside. The book gives you the framework to make that decision with clarity—and a financial plan that doesn't require burning the boats. If this gives you the clarity to delay quitting by just one more paycheck, that's $5,000 saved. That alone makes it a 10x ROI.
You don't need a "better" resume. You need a different category.
Creator Capitalist launches March 17, 2026. Join the waitlist and be the first to read it—before the rest of the world catches on to what you already feel.
Waitlist members get early access, launch-day pricing, and first dibs on the Complete Collection.