The Category Pirates Bookstore

Every book we've written. Read it whichever way suits you.

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All Books + Audiobooks + BotsFounding · $375/yr All mini-booksMonthly · $20/mo One at a timeBuy any title solo below

The 7 Big Books

Category Design

Creator Capitalist

You did everything right, and the job stopped loving you back. The raises got smaller, the work got heavier, and "just be more efficient" started to feel like a threat. This is the career playbook for what happens when the old rules stop paying you what you're worth: how to turn who you are into how you earn, and finally get paid to be you.

This is for you if you feel your paycheck no longer reflects your real value, and you want a way out.

Not for you if climbing someone else's corporate ladder still feels like enough.

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Create The Market

Lightning Strike Marketing

You have a great product and the market still shrugs. You're spreading budget across ten channels, staying busy, and none of it moves revenue. This shows you how category leaders create demand on purpose: one deliberate strike that makes buyers stop, pay attention, and choose you, instead of quietly comparing you to everyone else.

This is for you if you feel busy running marketing that never actually moves revenue.

Not for you if you don't yet have a product in the market to promote.

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Start Here

The 22 Laws of Category Design

New to category design? Start here. This is the plain-English rulebook for how new categories actually get created and won, so you can stop fighting to be "better" than your competitors and start owning a space that's yours. If you keep hearing people talk about category design and want the fundamentals in one sitting, this is your on-ramp.

This is for you if you feel like everyone's talking about category design and you want to finally get it.

Not for you if you already have the fundamentals and want the advanced practice.

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Writing & Publishing

Snow Leopard

You have a way of seeing things that nobody else does, but it gets lost the second you try to share it. Snow Leopard is about becoming a writer of one: using words to make your unique perspective impossible to ignore or copy. Whether you're starting a newsletter, posting online, or finally writing the thing you've sat on for years, this is how you get known for a point of view that is yours alone.

This is for you if you feel you have a perspective the world hasn't heard yet, and you want it to land.

Not for you if you have zero interest in ever sharing your thinking publicly.

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A 52-Week Practice

Thinker's High

Your head is full of other people's takes and you're tired of consuming without creating. This is a year of Category Pirates proverbs, one for each week, built to pull you out of autopilot and sharpen how you think and how you say it. Keep it on your desk, open it every week, and slowly become the person in the room with the clearest point of view.

This is for you if you feel stuck consuming other people's ideas instead of creating your own.

Not for you if you want one linear how-to to follow start to finish.

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The Advanced Practice

The Category Design Toolkit

If the 22 Laws is where you start, this is where you go next. Once you understand category design, you still have to run it: on a real team, with a real deadline. The Toolkit hands you 15 advanced frameworks to name your space, frame the problem, and actually build the category in practice, not just in theory. It's the deep end, on purpose.

This is for you if you feel ready to go past the basics and actually build your category.

Not for you if you're brand new. Start with the 22 Laws first.

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Category-First Marketing

A Marketer's Guide To Category Design

You're a strong marketer stuck making a boring category look shiny, and no amount of clever campaigns fixes that. Whoever frames the problem owns the solution. This guide shows you how to stop competing on "better," redefine the game so your product becomes the obvious answer, and point your marketing at a category you actually control.

This is for you if you feel stuck making a boring category look shiny with clever campaigns.

Not for you if you'd rather keep running discounts and chasing the next quick sale.

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Mini-Books

Want a slice before the whole pie?

Mini-books are the bite-sized way in: one idea, one sitting. Every one of them is already included in both the $20/month subscription and the $375/year Founding subscription. Only buy a title on its own if you want to own that single one without subscribing.

Heads up: our newest mini-books aren't sold here individually. The only way to read the latest drops is a subscription.

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