Meet your category co-creators available 24/7 who do category design work with you.

The Pirate Christopher Bot is available to everyone. The Pirate Eddie Bot does the category design work with you—exclusively for Founding members on our Substack.

Free for Everyone
Pirate Christopher Lochhead
The Pirate

Christopher Bot

  • → Free and open to everyone—no subscription required
  • → Trained on Christopher's full podcast library—Follow Your Different, Legends & Losers, and Lochhead on Marketing
  • → Answers general category design questions and helps you explore the concepts
  • → Smokes too much and can't remember what he wrote so he can't access the mini-book library
  • → Drinks too much to actually build your category design for you
Try the Christopher Bot →
or
Founding Members Only
Pirate Eddie Yoon
The Pirate

Eddie Bot

  • ✦ Trained on the complete Category Pirates library—200+ mini-books and counting
  • ✦ Does actual category design work with you—superconsumer analysis, POV development, category creation
  • ✦ Applies frameworks to your specific business, market, and situation
  • ✦ Your on-demand category design strategist—available 24/7
Also included with Founding membership
  • ✦ Every Category Pirates mini-book—200+ titles and every new release
  • ✦ All 35+ audiobooks of our mini-books
  • ✦ Free copies of our six full-sized books
  • ✦ Invites to Founder-only virtual workshops
  • ✦ Full access to the Category Pirates Substack archive
$350 One-time Founding membership
Access the Eddie Bot → Become a Founding Subscriber