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Living In The Future: How Pattern Breakers Defy Convention To Design New Categories
$10.00 USD
The most legendary founders don’t follow patterns. They break them—and design entirely new futures.
In Living in the Future, Category Pirates and venture capitalist Mike Maples Jr. shine a light on the rare breed of entrepreneurs who aren’t just building better products—they’re redefining entire industries. These are the Pattern Breakers. People like the Wright brothers, Elon Musk, Brian Chesky, and the creators of Twitch, who don’t compete within existing markets—they invent new ones. Drawing on insights from Maples' Substack Pattern Breakers and decades of investing in category-defining startups, this mini-book breaks down how radical ideas go from “crazy” to category king. From creating new language (like “generative AI” or “rideshare”) to daring to act differently even when critics scream, Pattern Breakers don’t live in the past or present—they live in the future.
In this “mini-book” you will learn:
- Why most people (including experts) miss breakthroughs—and how outsiders like the Wright brothers proved them wrong.
- How Pattern Breakers think, act, and design new categories by “backcasting” from a bold vision of the future.
- How companies like Airbnb, OpenAI, and Lyft used language to create new mental real estate—and dominate new markets.
- The difference between improving today and designing tomorrow—and why only one leads to exponential growth.
- Why Superconsumers are your most important allies—and how to speak their language to start a movement.
Short, bold, and filled with actionable wisdom, this “mini-book” is a rallying cry for founders, creators, and leaders who refuse to play by old rules. If you’re ready to challenge the status quo, reframe what’s possible, and lead a movement into the future—Living in the Future is your starting point.