Arrr! We've received your application.

You've taken the first step toward becoming a category designer. Your application has landed on the Pirate Ship, and our crew is reviewing it carefully.

What happens next

1. You'll hear from us within 72 hours on whether you've been accepted. Keep an eye on your inbox for a personal email from bri@categorypirates.com.
2. If you're invited to enroll, you'll have 3 days to save your seat.
3. To confirm your commitment, you'll make your first $2,000 payment. This is non-refundable.
4. Once your seat is saved, you'll immediately unlock the Pirate Pack—our merch bundle for Cohort 4 members who move fast.

Every cohort we've run has filled. We cap seats intentionally—the room only works when it's small—and that means once it's full, it's full. There is no waitlist once enrollment closes.

You're about to walk into a room unlike any other

The Category Design Academy is intentionally small. We cap every cohort on purpose—because the breakthroughs don't only happen between you and Eddie and Christopher. They happen between you and every other category designer in the room.

There's nothing quite like watching Christopher dissect someone's category positioning live, or hearing Eddie map the market dynamics of a business he's never encountered before. People who've been through it describe it as the most permanently valuable room they've ever sat in.

Past cohort members have included founders, CMOs, and operators building categories across healthcare, fintech, consumer, and beyond. When you hear them jam, you'll understand why this changes how people think for good.

You're going to leave the Academy seeing markets, customers, and your own business in a way you simply cannot unsee. That's not a promise we make lightly—it's what every single cohort member has told us. The question isn't whether it will change how you think. It's what you're going to build once it does.

Seats don't roll over. If this cohort fills before you confirm your spot, you're waiting until we open the next one.

The rarest thing in business isn't a great idea

It's finding the people who think the way you think. The ones who see what you see, ask the questions everyone else is afraid to ask, and push you to go further than you'd go alone. That's what's waiting for you on the other side of this. We built the Academy because we couldn't find that room anywhere else—so we made it.

While you wait, explore the ship

You applied because something clicked. Here's where to go deeper.