Mini-Books
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The Breakthrough Game: An Exercise In Category Creation The Breakthrough Game: An Exercise In Category Creation
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The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
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Tesla Superconsumers Are Making Millions: Because They Have An Information Advantage Wall Street Doesn’t Tesla Superconsumers Are Making Millions: Because They Have An Information Advantage Wall Street Doesn’t
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Rethinking Black Friday: A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions Rethinking Black Friday: A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions
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Radical M&A Strategy: The Difference Between Accelerating And Consolidating A Category Radical M&A Strategy: The Difference Between Accelerating And Consolidating A Category
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Parenting Like A VC: Why Your Kids Are Founders You Invest In (Not Employees) Parenting Like A VC: Why Your Kids Are Founders You Invest In (Not Employees)
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No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
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Missionaries Vs Mercenaries: Are You Competing Or Are You Creating? Missionaries Vs Mercenaries: Are You Competing Or Are You Creating?
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Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
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Investing Through A Category Lens: Are You Creating Or Capturing Value? Investing Through A Category Lens: Are You Creating Or Capturing Value?
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How To Have A Legendary Career: Ask Yourself These 8 Questions How To Have A Legendary Career: Ask Yourself These 8 Questions
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How To Achieve Your Own Personal IPO: A Very Different Approach To A Legendary Career How To Achieve Your Own Personal IPO: A Very Different Approach To A Legendary Career
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Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future
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Dying From Home: Designing A New Category Of Death Dying From Home: Designing A New Category Of Death
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Direct To Creator: The Problem With Platforms & How The Legacy Media Category Is Being Redesigned Direct To Creator: The Problem With Platforms & How The Legacy Media Category Is Being Redesigned
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DAM The Demand: How To Redesign Your Category And Take 76% Of The Market DAM The Demand: How To Redesign Your Category And Take 76% Of The Market
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Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
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Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere (And Why It Is A Legendary Opportunity) Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere (And Why It Is A Legendary Opportunity)
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Category Violence: How Miami & Austin Might Become The New Silicon Valley Category Violence: How Miami & Austin Might Become The New Silicon Valley
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Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
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Anticipating The Roaring 2020s: Examining The Economy Through A Category Lens Anticipating The Roaring 2020s: Examining The Economy Through A Category Lens
