Bookstore
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The Category Design Scorecard -
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks) The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
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The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
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The "Better" Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market The "Better" Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
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The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
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Position Yourself Or Be Positioned: The Personal Category Design Playbook Position Yourself Or Be Positioned: The Personal Category Design Playbook
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Missionaries Vs Mercenaries: Are You Competing Or Are You Creating? Missionaries Vs Mercenaries: Are You Competing Or Are You Creating?
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How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
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How To Create A Category As A Small "e" Entrepreneur: 7 Legendary Ways To Niche Down How To Create A Category As A Small "e" Entrepreneur: 7 Legendary Ways To Niche Down
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How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger (eBook) How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger (eBook)
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DAM The Demand: How To Redesign Your Category And Take 76% Of The Market DAM The Demand: How To Redesign Your Category And Take 76% Of The Market
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Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
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Accelerate Your Leadership Position: How To Turn A Headwind Into A Tailwind & Establish Your Category Dominance Accelerate Your Leadership Position: How To Turn A Headwind Into A Tailwind & Establish Your Category Dominance
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A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth
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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook) A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook)
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The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught
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The Big Retirement Lie: What The Financial Services Industry Doesn’t Want You To Know (And How To Design A Career Worth Doing For Life) The Big Retirement Lie: What The Financial Services Industry Doesn’t Want You To Know (And How To Design A Career Worth Doing For Life)
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The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance
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Runway, Not Retirement: The Creator Capitalist’s Path To Financial Freedom Runway, Not Retirement: The Creator Capitalist’s Path To Financial Freedom
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Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play
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Find Your Business Bandmates: The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact Find Your Business Bandmates: The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact
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How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy
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The Mentor Myth: What Native Analogs Can Learn From Native Digitals (And Vice Versa) The Mentor Myth: What Native Analogs Can Learn From Native Digitals (And Vice Versa)
