{"product_id":"the-lightning-strike-strategy-how-to-plan-an-annual-marketing-strategy-that-solidifies-your-leadership-position","title":"The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position","description":"\u003cdiv data-mce-fragment=\"1\"\u003eListen to the way most CMOs talk about their budget, and what you’ll hear is this:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e“I’m not sure that’s in my budget.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eAs a result, most marketing budgets get treated like a service bureau where everyone in the company gets a say as to where money should be spent. The result? “Peanut butter marketing” that gets spread around equally, yielding little to no meaningful results for the company.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWant to know how legendary CMOs create annual marketing plans that make a huge difference in the marketplace?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy the CMO needs to build a legendary relationship with the CFO (and the marketing \u0026amp; finance departments need to work together).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to throttle your marketing budget at the end of every quarter.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy Reach \u0026amp; Frequency marketing strategies don’t work, and the reason companies should operate on a 2-3x per year Lightning Strike marketing model.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Hershey, Macy’s, Apple, Chegg, and Amazon have executed some of the greatest Lightning Strike marketing campaigns in history.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnd more\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and jam-packed with incredibly valuable insights, this “mini-book” explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year. \u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450428727429,"sku":"LGT_STK_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450428760197,"sku":"LGT_STK_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/TheLightningStrike-Social.jpg?v=1764624805","url":"https:\/\/categorypirates.com\/products\/the-lightning-strike-strategy-how-to-plan-an-annual-marketing-strategy-that-solidifies-your-leadership-position","provider":"Category Pirates","version":"1.0","type":"link"}