{"product_id":"the-innovators-delusion-4-assumptions-that-make-the-innovator-s-dilemma-dangerous-what-to-do-instead","title":"The Innovator's Delusion: 4 Assumptions That Make \"The Innovator’s Dilemma\" Dangerous \u0026 What To Do Instead","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIs one of the most celebrated business strategy books steering companies toward failure?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Innovator’s Delusion\u003c\/span\u003e\u003cspan\u003e, Category Pirates—Christopher Lochhead, Eddie Yoon, and Katrina Kirsch—expose the hidden flaws in Clayton Christensen’s classic\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eThe Innovator’s Dilemma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith a mix of wit, provocation, and strategy, they explore why following Christensen’s playbook has led many companies to crash and burn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou'll see this play out in real-world examples, like United Airlines’ \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eTed\u003c\/span\u003e\u003cspan\u003e, General Motor's’s \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSaturn\u003c\/span\u003e\u003cspan\u003e, and the coffee wars between Starbucks, Keurig, and Nespresso. The Pirates explain why disruptive innovation theory encourages incumbents to aim small, surrender their strategic advantage, and create weaker versions of themselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstead, this mini-book offers a bold, alternative lens: Category Design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstead of chasing disruption, companies have to design new categories, create radically different futures, and lead with conviction—not conformity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not just a critique. It’s a strategic call to arms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIn this “mini-book,” you will learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy disruption theory misleads incumbents into making self-defeating moves—and how to spot those traps.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow Starbucks and Nespresso created new categories instead of “disrupting” existing ones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy Christensen’s examples often confuse category creation with market cannibalization.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow Category Design helps you build a radically different future instead of reacting to competition.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe core assumptions that make The Innovator’s Dilemma dangerous—and the strategic alternative that helps companies dominate instead of decline.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eShort, sweet, and jam-packed with valuable insights, this “mini-book” will change how you think about innovation—and give you the tools to build the future on your own terms.\u003c\/span\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450554622085,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450554654853,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/TheInnovatorsDelusion-Social.jpg?v=1764701164","url":"https:\/\/categorypirates.com\/products\/the-innovators-delusion-4-assumptions-that-make-the-innovator-s-dilemma-dangerous-what-to-do-instead","provider":"Category Pirates","version":"1.0","type":"link"}