{"product_id":"the-category-design-toolkit-beyond-marketing-15-frameworks-for-creating-dominating-your-niche-ebook","title":"The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating \u0026 Dominating Your Niche (eBook)","description":"\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 20px;\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAre you ready to master the most powerful business skill on the planet?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOver the past 20 years, Category Creation and Category Design has gone from being a little-known \"positioning\" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBecause the business world is starting to wake up and realize branding comes second to category design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo meaningful category? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo meaningful company.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChristopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the leaders of Category Creation and Category Design thinking in the digital age. And in \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Category Design Toolkit, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ethey walk readers through 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into \"categories\" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner, a biotech entrepreneur, or a YouTuber. It doesn't matter who you are or what you do. In order to have a meaningful impact on the world, in order to become known for a niche you own, and in order to dominate your industry in a way that separates you from any and all competition, you must create your own category.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhich means you must learn the skill of category design.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this book, you will learn:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to objectively measure whether you and your company are creating a new category versus competing in someone else's (existing) category.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to prosecute The Magic Triangle: product design, company\/business model design, and category design.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to find your Superconsumers, and leverage Superconsumer data to discover new potential categories.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to engineer a category breakthrough (even if you think your industry is \"too saturated\" or \"all the good ideas are taken\").\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe importance of being a missionary versus a mercenary—and why mercenary entrepreneurs and executives unknowingly compete over 24% of the market.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe 8 category differentiation levers, and all the ways you can create a defensible moat around your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow you can apply category creation \u0026amp; category design principles even as a small \"e\" entrepreneur or local business owner.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow category design can also be applied to your career (and why you should aim to become known for a niche you own, not \"build a personal brand).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat happens if you neglect your category—and how to rage category violence industry leaders who make this mistake.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to write a legendary S-1 and raise hundreds of millions (even billions) of dollars in your company's IPO by making a case for the future growth of your category (which you created \u0026amp; designed).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy \"Blue Ocean\" isn't what you are looking for. And if you want to truly create a category of your own, you should execute a No Ocean Strategy.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book is everything you need to know in order to learn, practice, and master the skill of category design.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39948049350789,"sku":"TCD_TLK_EBOK","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/TheCategoryDesign-Social_1.jpg?v=1764621684","url":"https:\/\/categorypirates.com\/products\/the-category-design-toolkit-beyond-marketing-15-frameworks-for-creating-dominating-your-niche-ebook","provider":"Category Pirates","version":"1.0","type":"link"}