{"product_id":"the-8-category-levers-how-to-build-a-massive-pacific-ocean-sized-differentiation-moat","title":"The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat","description":"\u003cdiv data-mce-fragment=\"1\"\u003eWhat happens when you take management principles and run them through the category design lens? \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhat happens when you think about every function in your company and ask, “How is this function helping us design and dominate our category?”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWell...\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe way you think about each function changes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eOne of the big mistakes people make is they think of category design as some kind of marketing exercise.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhen really, category creation \u0026amp; category design have to do with the entire company. When you can view each of these different levers within your business through a category lens, you can achieve radical differentiation by implementing category design thinking on a 360 degree level.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe 8 levers of category differentiation, and how each one of them work.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy Price, Branding, and Manufacturing are overrated differentiation levers, and which ones you should be focused on improving instead.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Royal Canin has grown the pet food category AND stolen market share from Hill’s by pushing and pulling multiple category levers.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Amazon has turned expenses into revenue streams and achieved and unparalleled level of category differentiation.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnd more\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is an actionable guide to creating massive differentiation in your business.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450427220101,"sku":"EHT_LVR_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450427252869,"sku":"EHT_LVR_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/The8Category-Social.jpg?v=1764624159","url":"https:\/\/categorypirates.com\/products\/the-8-category-levers-how-to-build-a-massive-pacific-ocean-sized-differentiation-moat","provider":"Category Pirates","version":"1.0","type":"link"}