{"product_id":"rethinking-black-friday-a-different-approach-to-discounting-couponing-and-short-term-marketing-promotions","title":"Rethinking Black Friday: A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions","description":"\u003cdiv data-mce-fragment=\"1\"\u003eIn the late 2000s, the United States ran one of the largest discounting (via couponing) experiments in entrepreneurial history.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eA small startup based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. Instead of encouraging them to run ads on Facebook, or helping these small “e” entrepreneurs launch creative discounting campaigns, this startup turned the age-old marketing tactic of couponing, digital.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThese digital coupons were called Groupons.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e10 years later, Groupon has become a thing of the past with a market cap of less than $1 billion.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhat happened?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy Groupon went from being one of the most valuable startups in the world to being seen as an outdated, irrelevant marketing channel.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhat Patagonia, Apple, and Tesla can teach entrepreneurs and small business owners about flash discounts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow discounts force businesses into a “race to the bottom” in a way that actually hurts their year-long economics.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to make your Black Friday marketing efforts about radical gratitude and giving.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFour simple tips to promote different offers to customers and stand out among the sea of copycats.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSmart ways to run a discount for potential Superconsumers to introduce your product or service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThis mini-book is short and sweet, yet filled with incredibly valuable insights on how to create brand affinity that further establishes your business as the category leader.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450426794117,"sku":"BLK_FRI_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450426826885,"sku":"BLK_FRI_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/RethinkingBlack-Social.jpg?v=1764624085","url":"https:\/\/categorypirates.com\/products\/rethinking-black-friday-a-different-approach-to-discounting-couponing-and-short-term-marketing-promotions","provider":"Category Pirates","version":"1.0","type":"link"}