{"product_id":"radical-m-a-strategy-the-difference-between-accelerating-and-consolidating-a-category","title":"Radical M\u0026A Strategy: The Difference Between Accelerating And Consolidating A Category","description":"\u003cdiv data-mce-fragment=\"1\"\u003eCompanies that deploy radical M\u0026amp;A strategies are buying the future.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSalesforce acquired Slack for $27.7 billion...\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFacebook acquired WhatsApp for $19 billion...\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDisney acquired Pixar for $7.4 billion, Marvel for $4 billion, and Star Wars for $4 billion...\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThese are all prime examples of Radical M\u0026amp;A: paying a premium to own the Category King in the emerging or tangentially relevant category. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhen a company like Salesforce shells out $27.7 billion for Slack, they aren’t buying the brand, the revenue, or the customer base today, as much as they are the company’s leadership position in a category they believe will be much bigger, and much more dominant tomorrow. And since we know Category Kings capture 76% of the economics of the category they own, if the “Company Communications” category continues to grow, it’s reasonable to assume the Category King (Slack) will reap the majority of the rewards. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eSaid differently: Salesforce didn’t just buy Slack. They bought the leadership position in the exciting, emerging category Slack dominated. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThey bought the future. A very different future.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Google made one of the most legendary acquisitions of all time, scooping up YouTube in 2006.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe difference between Category Acceleration and Category Consolidation.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy “Be The Winner” and “Be The Best” companies tend to miss out on exponential acquisitions (because they are focused on the wrong metrics).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy BE DIFFERENT companies tend to produce the most legendary financial outcomes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and jam-packed with incredibly valuable insights, this “mini-book” gives you a glimpse into how companies that make misunderstood acquisitions in the moment go on to dominate their category long into the future.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39953456791685,"sku":"RAD_MNA_MBK","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/RadicalM_AStrategy-Social.jpg?v=1764624055","url":"https:\/\/categorypirates.com\/products\/radical-m-a-strategy-the-difference-between-accelerating-and-consolidating-a-category","provider":"Category Pirates","version":"1.0","type":"link"}