{"product_id":"position-yourself-or-be-positioned-the-personal-category-design-playbook","title":"Position Yourself Or Be Positioned: The Personal Category Design Playbook","description":"\u003cdiv data-mce-fragment=\"1\"\u003eHuman beings are not brands.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eListen closely...\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eOprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMuhammad Ali is not a brand, he’s one of the greatest boxers and human rights activists to ever live.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003eBill Gates is not a brand. He’s one of the greatest entrepreneurs in history.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eNone of these people became historical figures because they were known for being known. They mastered their craft, did something unique and different, provided immense value to the world, and then they became known as a byproduct of their work and their commitment to sharing their insights, perspectives, and talents with other people.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe unfortunate reality is that the term “personal branding” gets people’s heads confused.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy personal Category Design is the single point of failure for careers, creators, professionals of all sorts, and artists.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe one thing that is going to determine your ability to land a life-changing opportunity—and it is not your title.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to earn a reputation by the category, the customers, and the ecosystem around you.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow musicians like Dave Grohl, Bob Dylan, and Jay-Z carved out their own personal Category Design.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe steps to becoming known for a new and differentiated niche you own.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eJam-packed with valuable insights and actionable steps, this “mini-book” will share what can you be legendary at that creates significant value for others.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450425745541,"sku":"POS_YUR_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450425778309,"sku":"POS_YUR_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/PositionYourself-Social.jpg?v=1764624018","url":"https:\/\/categorypirates.com\/products\/position-yourself-or-be-positioned-the-personal-category-design-playbook","provider":"Category Pirates","version":"1.0","type":"link"}