{"product_id":"living-in-the-future-how-pattern-breakers-defy-convention-to-design-new-categories","title":"Living In The Future: How Pattern Breakers Defy Convention To Design New Categories","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe most legendary founders don’t follow patterns. They break them—and design entirely new futures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLiving in the Future,\u003c\/span\u003e\u003cspan\u003e Category Pirates and venture capitalist Mike Maples Jr. shine a light on the rare breed of entrepreneurs who aren’t just building better products—they’re redefining entire industries. These are the \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePattern Breakers\u003c\/span\u003e\u003cspan\u003e. People like the Wright brothers, Elon Musk, Brian Chesky, and the creators of Twitch, who don’t compete within existing markets—they invent new ones. Drawing on insights from Maples' Substack \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePattern Breakers\u003c\/span\u003e\u003cspan\u003e and decades of investing in category-defining startups, this mini-book breaks down how radical ideas go from “crazy” to category king. From creating new language (like “generative AI” or “rideshare”) to daring to act differently even when critics scream, Pattern Breakers don’t live in the past or present—they live in the future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIn this “mini-book” you will learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy most people (including experts) miss breakthroughs—and how outsiders like the Wright brothers proved them wrong.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow Pattern Breakers think, act, and design new categories by “backcasting” from a bold vision of the future.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow companies like Airbnb, OpenAI, and Lyft used language to create new mental real estate—and dominate new markets.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe difference between improving today and designing tomorrow—and why only one leads to exponential growth.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy Superconsumers are your most important allies—and how to speak their language to start a movement.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eShort, bold, and filled with actionable wisdom, this “mini-book” is a rallying cry for founders, creators, and leaders who refuse to play by old rules. If you’re ready to challenge the status quo, reframe what’s possible, and lead a movement into the future—\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLiving in the Future\u003c\/span\u003e\u003cspan\u003e is your starting point.\u003c\/span\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450528538757,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/LivingInTheFuture-Social.jpg?v=1764698412","url":"https:\/\/categorypirates.com\/products\/living-in-the-future-how-pattern-breakers-defy-convention-to-design-new-categories","provider":"Category Pirates","version":"1.0","type":"link"}