{"product_id":"how-to-create-a-category-as-a-small-e-entrepreneur-7-legendary-ways-to-niche-down","title":"How To Create A Category As A Small \"e\" Entrepreneur: 7 Legendary Ways To Niche Down","description":"\u003cdiv data-mce-fragment=\"1\"\u003eOne of the most common questions entrepreneurs and small business owners ask is, “How do I create a category if I’m not a heavily funded startup or some massively successful company? How can someone like me create a category of my own?”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThis reveals maybe the single greatest benefit of category design: Anyone can do it, at any stage of their life.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIn this “mini-book,” you will learn the 7 ways small “e” entrepreneurs (solopreneurs, small business owners, consultants, advisors, freelancers, etc.) can become known for a niche they own: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWHAT do you do… that you are uniquely known for?\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWHO do you do it for… who are surprisingly willing to pay large premiums?\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWHEN do you do it… that sits at the peak intersection of Important and Urgent?\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWHERE do you do it… that if money were no object, everyone would want it?\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWHY do you do it… that is so in sync with the Superconsumer, word of mouth spreads like wildfire?\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhat OUTCOME do you unlock… that is 100x more valuable than the price you charge?\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow much and “how” does it COST… that is both a value \u0026amp; a premium, and the ‘way you pay’ is a benefit in itself all at the same time?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThese are areas of opportunity for you to CREATE something in the world that previously did not exist. And the more of these “niche down” opportunities you combine together, the more different you are and the more difficult it becomes for someone else to “do what you do.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eYou'll also learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Velveeta became one of the most successful brands at Kraft, and how you can double-down on what makes your product or service truly different.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy Superconsumers are more valuable than high-volume buyers, and how you can grow your business by targeting underserved customers who are obsessed with your category.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to be a true missionary with a radically different POV in a way that gets word-of-mouth marketing to spread like wildfire.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnd how to niche down, and niche down again, to ensure you have zero competition—and is seen as both a \"value buy\" and a premium product or service at the same time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and jam-packed with incredibly valuable insights, this mini-book is a How-To guide for any solopreneur, entrepreneur, or small business owner looking to supercharge their business.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450423713925,"sku":"SML_EPR_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450423746693,"sku":"SML_EPR_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/HowToCreateACategoryAsASmall_e_Entrepreneur.jpg?v=1764623468","url":"https:\/\/categorypirates.com\/products\/how-to-create-a-category-as-a-small-e-entrepreneur-7-legendary-ways-to-niche-down","provider":"Category Pirates","version":"1.0","type":"link"}