{"product_id":"dying-from-home-designing-a-new-category-of-death","title":"Dying From Home: Designing A New Category Of Death","description":"\u003cdiv\u003eThe COVID-19 pandemic has opened the door for radical innovation—specifically in the work-from-home category. But the opportunities “at home” go far beyond just work.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eHome is a schoolhouse.\u003c\/li\u003e\n\u003cli\u003eHome is a gym.\u003c\/li\u003e\n\u003cli\u003eHome is a restaurant.\u003c\/li\u003e\n\u003cli\u003eHome is a television or podcast studio.\u003c\/li\u003e\n\u003cli\u003eHome is a therapy room.\u003c\/li\u003e\n\u003cli\u003eAnd so on.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eThrough a category lens, anything-from-home has the opportunity to be transformed over the next decade. And many entrepreneurs and companies are already leveraging this tailwind in legendary ways.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eBut there is one category that has been completely ignored.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eAnd it’s one of the categories entrepreneurs and small business owners need to redesign the most.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe reason dying-from-home is such a radical and under-discussed category design.\u003c\/li\u003e\n\u003cli\u003eWhat \"completing” is, why it's a tr\u003cimg\u003eansformative event, and how it's the ultimate expression of love.\u003c\/li\u003e\n\u003cli\u003eWhy outsourcing end-of-life experiences to the healthcare system is not a great category design for dying.\u003c\/li\u003e\n\u003cli\u003eThe astronomical spending differences between the birth category and the death category.\u003c\/li\u003e\n\u003cli\u003eHow the American church can use category design to “redesign death” and become relevant once again.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eShort, sweet, and full of incredibly valuable insights, this “mini-book” will provoke hard questions around death and explain how the industry can be redesigned around love.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39948124782725,"sku":"DYG_HME_MBK","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/DyingFromHome-Social.jpg?v=1764622554","url":"https:\/\/categorypirates.com\/products\/dying-from-home-designing-a-new-category-of-death","provider":"Category Pirates","version":"1.0","type":"link"}