{"product_id":"dam-the-demand-how-to-redesign-your-category-and-take-76-of-the-market","title":"DAM The Demand: How To Redesign Your Category And Take 76% Of The Market","description":"\u003cdiv\u003eMost businesses fight for demand.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eFrom early in life, we’re taught to compete in a pre-existing game of comparison designed by someone else (read this sentence 3x). \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eAnd in doing so, we unconsciously submit to someone else’s rules.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eIn business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThere’s just one problem.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eBusinesses that compete for demand fall into product comparison conversations—often in categories with existing leaders. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThese people are not Pirates.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA proven method for introducing customers, consumers, and users to your new category of product, service, or idea.\u003c\/li\u003e\n\u003cli\u003eHow to strategically use language to move people’s thinking FROM the way it is (or used to be) TO the new and different way you are inventing.\u003c\/li\u003e\n\u003cli\u003eA step-by-step guide for naming your product, service, or idea so customers immediately “get it.”\u003c\/li\u003e\n\u003cli\u003eHow Peloton successfully “DAMed the Demand” and created a new category of spin classes “from home.”\u003cimg\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eShort, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is an in-depth look at one of the most powerful business and marketing strategies out there—and a crucial component to creating a new category in the world.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450421321861,"sku":"DAM_DMD_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450421354629,"sku":"DAM_DMD_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/DAMTheDemand-Social.jpg?v=1764622481","url":"https:\/\/categorypirates.com\/products\/dam-the-demand-how-to-redesign-your-category-and-take-76-of-the-market","provider":"Category Pirates","version":"1.0","type":"link"}