{"product_id":"crossing-the-chasm-with-category-science-7-ways-to-use-historical-data-to-spot-future-exponential-growth-opportunities","title":"Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities","description":"\u003cdiv data-mce-fragment=\"1\"\u003eThere isn’t a tech executive on planet earth who hasn’t seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eAuthor Geoffrey A. Moore describes (languages) the “chasm” innovative startups must cross to move their products out of the phase of early adoption and into the mainstream market.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eHe explains why companies that fail to cross this chasm, despite inventing wildly ambitious technologies, fail to achieve a level of adoption and profitability that establishes them as real companies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe book does a great job of educating leaders on how to think about the problem. But it fails to ascend further up the ladder and become an actionable \"How To\" guide instructing entrepreneurs and executives on exactly how to solve this problem themselves.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eLuckily, Category Science can help!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhat “Category Science\" is and how leaders can use it to successfully cross the chasm separating them from mainstream success.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e7 ways to use \"weird\" historical data to spot future exponential business growth opportunities.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhat happened when AT\u0026amp;T leveraged its Superconsumers and Category Science to create a radically differentiated mobile plan.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to spot local markets that are way behind in terms of category growth and markets that reveal early warning signs of a category’s future decline.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10 questions to help you understand why the lens you use to look at data is more important than the data itself.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and packed with valuable insights, this “mini-book” shares examples and actionable tips on how to wholly reject existing premises in order to imagine (and ultimately create) a new and different future.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39948109381765,"sku":"CRS_CSM_MBK","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/CrossingTheChasmWithCategoryScience.jpg?v=1764622443","url":"https:\/\/categorypirates.com\/products\/crossing-the-chasm-with-category-science-7-ways-to-use-historical-data-to-spot-future-exponential-growth-opportunities","provider":"Category Pirates","version":"1.0","type":"link"}