{"product_id":"category-science-101-how-to-use-the-right-historical-data-the-right-way-to-spot-weird-future-exponential-opportunities","title":"Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities","description":"\u003cdiv data-mce-fragment=\"1\"\u003eThe entire field of “analysis” (of any kind: habitual, financial, data usage, etc.) is backward-looking.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003eYou are analyzing data from the past.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe thing is, no one really wants to challenge the past. Not even the smartest people in the most technical of fields where you would think subjectivity didn’t have much room.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eAnd this approach works great if your goal is to incrementally optimize an existing business.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eBut if you want to reveal exponential opportunities to create a different future, you need Category Science—the counterintuitive art of rejecting what’s “normal.”\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to use Category Science to discover and extract weird, unusual, easily ignored data points that reveal exponential opportunities.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCase studies from Staples, OfficeMax, Tesla, and more that show the weirder the data, the bigger the wealth creation potential.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to approach data from a forward-looking lens to discover insights that reveal how the future is going to be different from the past.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e12+ questions that can help you pinpoint who, within your massive data set of customers, are the ones you should spend the vast majority of your time, energy, resources, and attention serving.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWays to think like a Category Scientist and build a multibillion-dollar market cap Category King that creates net-new demand by leveraging Superconsumers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares the fundamentals of Category Science and how training yourself to reject “what’s normal\" can help you look like a genius in the long term.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450435018885,"sku":"CTG_SCN_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450435051653,"sku":"CTG_SCN_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/CategoryScience101-Social.jpg?v=1764622269","url":"https:\/\/categorypirates.com\/products\/category-science-101-how-to-use-the-right-historical-data-the-right-way-to-spot-weird-future-exponential-opportunities","provider":"Category Pirates","version":"1.0","type":"link"}