{"product_id":"category-design-for-social-change-how-languaging-superconsumers-and-lightning-strike-marketing-can-change-the-world-for-good","title":"Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good","description":"\u003cdiv data-mce-fragment=\"1\"\u003eEverything is the way it is because someone changed the way it was.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eFor example, in the early 1900s, women and men were not paid the same amount of money for the same amount of labor. Because it was the law.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThat is, until 1972 (in Canada) and 1963 (in the United States), when a new POV emerged. Equal Pay For Equal Work. Five small, strategically placed words didn’t just change the way people thought about work or the way people thought about the role women played in society.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eTHEY CHANGED THE LAWS for Canada, then the United States, and then most of the western world.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhether you are willing a new sector into existence or trying to change laws of government to spearhead social change, Category Design is the art of changing people’s minds.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy executives, entrepreneurs, employees, and investors who are standing on the sidelines in the face of a major injustice or evil is not “being neutral.\"\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to think up a new and radically different POV—and then educate the world on the benefits of adopting that POV.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhat Global Warming and The Patriot Act teach about the power of languaging when establishing a unique POV.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhere to find the Superconsumers most likely to hop aboard your pirate ship and fly the flag of your mission.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy Lightning Strike Marketing efforts, like the ALS Ice Bucket Challenge and Black Lives Matter, spark effective social change.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, engaging, and jam-packed with incredibly valuable insights, this “mini-book” outlines how to change the world through Category Design.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39948090671237,"sku":"CDS_CHG_MBK","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/CategoryDesignForSocialChange.jpg?v=1764622151","url":"https:\/\/categorypirates.com\/products\/category-design-for-social-change-how-languaging-superconsumers-and-lightning-strike-marketing-can-change-the-world-for-good","provider":"Category Pirates","version":"1.0","type":"link"}