{"product_id":"become-known-for-a-niche-you-own-why-legendary-writers-use-languaging-to-design-new-different-categories","title":"Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New \u0026 Different Categories","description":"\u003cdiv data-mce-fragment=\"1\"\u003eHow do you build a career with meaning?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhy do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eBecause the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eIn typical Pirate fashion, this “mini-book” is the furthest thing you’ll find to conventional personal branding advice or “the ultimate guide to marketing yourself well.” Christopher Lochhead, Eddie Yoon, and Nicolas Cole (otherwise known as Category Pirates), reveal why it’s not enough to just be “better” than the competition. You have to be different—radically different—and then you have to invent new language that solidifies your new ground. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eAnd they did it by inventing a new word that means exactly what they are preaching (how meta is that?).\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eLanguaging: The strategic use of language to change thinking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eLanguaging, according to Category Pirates, is what separates legendary writers, creators, and thinkers who make a dent in the universe from everyone else. It’s word-of-mouth marketing at its finest.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWant to stand out?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eYou can’t just “be” different. You have to Name \u0026amp; Claim your “different,” so other people can talk about it.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn this “mini-book” you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow legendary writers use languaging: the strategic use of language to change thinking.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhy it’s so important to “niche down,” and why the greatest writers \u0026amp; creators become known for a niche they own.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhat makes word-of-mouth marketing work, and how you can use Languaging to put “the right words in the right mouths.”\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow companies like Pfizer, Netflix, and McKinsey \u0026amp; Company all used Languaging to change the way customers perceived the value of their products and services.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Peter Drucker became one of the most prolific business writers in the world by using Languaging.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow Malcolm Gladwell used Languaging to write one of the best-selling nonfiction books of our generation, The Tipping Point.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnd how Languaging + Category Design = a legendary, differentiated career.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eShort, sweet, and to the point, this is niche marketing at its finest, and a playbook for how you can become known for a niche you own.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"eBook","offer_id":41450420830341,"sku":"NCH_OWN_MBK-1","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":41450420863109,"sku":"NCH_OWN_MBK-2","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/BecomeKnownFor-Social.jpg?v=1764625071","url":"https:\/\/categorypirates.com\/products\/become-known-for-a-niche-you-own-why-legendary-writers-use-languaging-to-design-new-different-categories","provider":"Category Pirates","version":"1.0","type":"link"}