{"product_id":"ai-worksheet-the-22-laws-of-category-design","title":"AI Worksheet: The 22 Laws of Category Design","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThis interactive worksheet is designed to complement \u003c\/span\u003e\u003ca href=\"https:\/\/www.amazon.com\/Laws-Category-Design-Somewhere-Different-ebook\/dp\/B0C5RXWJRR\/ref=tmm_kin_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.amazon.com\/Laws-Category-Design-Somewhere-Different-ebook\/dp\/B0C5RXWJRR\/ref=tmm_kin_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\"\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe 22 Laws of Category Design\u003c\/span\u003e\u003c\/i\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e book and help you delve deeper into the core principles of category design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAs you progress through the book, this worksheet will serve as your personal compass. It provides a structured approach to help you apply the insights you learn to your category and company. By leveraging the power of machine learning and artificial intelligence, this worksheet aims to expand your thinking, stimulate your creativity, and accelerate your journey toward achieving desired outcomes.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eThis worksheet contains five exercises that correspond to five Laws in the book.\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExercise #1: Start Rejecting the Premise\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExercise #2: Category First, Brand Second\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExercise #3: Be Different, Not Better\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExercise #4: How to Find Your Superconsumers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExercise #5: Price for Your Superconsumers\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe recommend working through the exercise in order, from #1 to #5. Each exercise builds upon the next one, so doing them in order will give you the most benefit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eReady to embark on your category design journey with the help of AI?\u003c\/span\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":40229881872517,"sku":"","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/AIWorksheet-CategoryPirates-Cover.png?v=1687301913","url":"https:\/\/categorypirates.com\/products\/ai-worksheet-the-22-laws-of-category-design","provider":"Category Pirates","version":"1.0","type":"link"}