{"product_id":"a-marketers-guide-to-category-design-how-to-escape-the-better-trap-dam-the-demand-and-launch-a-lightning-strike-strategy-ebook-copy","title":"A Marketer's Guide To Category Design: How To Escape The \"Better\" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook for Founders)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e A mediocre Category Designer will beat a world-class marketer every day of the week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe reason is because all marketing sits within a context. \"He or she who frames the problem owns the solution.\" Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale. But are you building your business? More importantly, are any of these efforts going to compound over time and establish you as the category leader?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChristopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the authorities of Category Creation and Category Design in the digital world. Pirate Christopher is a 3x CMO, Pirate Eddie has driven over $8 billion in annual sales generated for companies, and Pirate Cole is a serial writing entrepreneur, and together they have put together \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eA Marketer's Guide To Category Design\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this book, you will learn:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere is a new category of \"human\" in today's world: Native Digitals (people under the age of 35 years old). And if you are a Native Analog, then all of your marketing efforts need to sit in this new context called, \"For Native Digitals, the digital world is the real world.\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy so many marketers, entrepreneurs, executives, and even investors fall for The Big Brand Lie (falsely believing it's the company's \"brand\" customers care about).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \"Better\" Trap: why comparison marketing never works, and causes comparison-focused companies to fight over only 24% of the market.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to successfully execute a Dam The Demand strategy, stopping customers in the \"old\" world and moving them over to the new \u0026amp; different future you are creating.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to launch a Lightning Strike Strategy—and why \"Peanut Butter Marketing\" (spread out evenly throughout the year) is a guaranteed path to irrelevancy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat most marketers don't understand about Black Friday, and why discount campaigns and coupons are a bad way to grow your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnd finally, the difference between content marketing that captures people's attention and makes a difference versus content that goes nowhere.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you are a marketer, or an entrepreneur\/executive who wants to approach marketing through a category lens, this is the book for you.\u003c\/span\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":41239376560261,"sku":"MKT_GDE_EBK_FNDR","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/AMarketer_sGuide-Social_28f253c1-f770-4a76-86ee-bc77eefbef5a.jpg?v=1764625396","url":"https:\/\/categorypirates.com\/products\/a-marketers-guide-to-category-design-how-to-escape-the-better-trap-dam-the-demand-and-launch-a-lightning-strike-strategy-ebook-copy","provider":"Category Pirates","version":"1.0","type":"link"}