{"title":"Big Books","description":"","products":[{"product_id":"snow-leopard-how-legendary-writers-create-a-category-of-one","title":"Snow Leopard: How Legendary Writers Create A Category Of One (eBook)","description":"\u003cdiv data-mce-fragment=\"1\"\u003eLegendary writers, the ones who stand the test of time, create a category of one.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThey’re snow leopards.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eSnow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing “better.” There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell’s “Hero’s Journey.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eInstead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the world’s first “business writing band,” Category Pirates—made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole—Snow Leopard shows you how to create a category for yourself, master the art of Obvious \u0026amp; Non-Obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eIn decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries \u0026amp; Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work and, along with dozens of new insights and frameworks, roots this thinking in the Digital Age.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eIn this book you will find:\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe Content Pyramid: A proven framework for becoming a differentiated Creator or Curator\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWriter Business Models: A comprehensive guide breaking down all the different ways writers \u0026amp; creators can monetize their work in the Digital Age.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContent Marketing Opportunities: An insider’s take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe Power of a POV: A new way of thinking about “scaling yourself” on the Internet–and why you never want to be a “better version” of an existing thing.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eQuick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to “stick”—and the unfair advantage this creates.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow To Write A Book That Scales: And dozens of insights from the world’s largest non-fiction study of business books, reverse-engineering books that grab people’s attention from books that flop.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWhether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own. And experiencing the life-changing outcomes that come with being completely differentiated.\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39934488641669,"sku":"SNW_LPD_EBK","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/SnowLeopard-Social3.jpg?v=1764623750"},{"product_id":"a-marketers-guide-to-category-design-how-to-escape-the-better-trap-dam-the-demand-and-launch-a-lightning-strike-strategy","title":"A Marketer's Guide To Category Design: How To Escape The \"Better\" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e A mediocre Category Designer will beat a world-class marketer every day of the week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe reason is because all marketing sits within a context. \"He or she who frames the problem owns the solution.\" Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale. But are you building your business? More importantly, are any of these efforts going to compound over time and establish you as the category leader?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChristopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the authorities of Category Creation and Category Design in the digital world. Pirate Christopher is a 3x CMO, Pirate Eddie has driven over $8 billion in annual sales generated for companies, and Pirate Cole is a serial writing entrepreneur, and together they have put together \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eA Marketer's Guide To Category Design\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this book, you will learn:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere is a new category of \"human\" in today's world: Native Digitals (people under the age of 35 years old). And if you are a Native Analog, then all of your marketing efforts need to sit in this new context called, \"For Native Digitals, the digital world is the real world.\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy so many marketers, entrepreneurs, executives, and even investors fall for The Big Brand Lie (falsely believing it's the company's \"brand\" customers care about).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \"Better\" Trap: why comparison marketing never works, and causes comparison-focused companies to fight over only 24% of the market.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to successfully execute a Dam The Demand strategy, stopping customers in the \"old\" world and moving them over to the new \u0026amp; different future you are creating.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to launch a Lightning Strike Strategy—and why \"Peanut Butter Marketing\" (spread out evenly throughout the year) is a guaranteed path to irrelevancy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat most marketers don't understand about Black Friday, and why discount campaigns and coupons are a bad way to grow your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnd finally, the difference between content marketing that captures people's attention and makes a difference versus content that goes nowhere.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you are a marketer, or an entrepreneur\/executive who wants to approach marketing through a category lens, this is the book for you.\u003c\/span\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39948033556613,"sku":"MKT_GDE_EBK","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/AMarketer_sGuide-Social.jpg?v=1764621627"},{"product_id":"the-category-design-toolkit-beyond-marketing-15-frameworks-for-creating-dominating-your-niche-ebook","title":"The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating \u0026 Dominating Your Niche (eBook)","description":"\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 20px;\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAre you ready to master the most powerful business skill on the planet?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOver the past 20 years, Category Creation and Category Design has gone from being a little-known \"positioning\" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBecause the business world is starting to wake up and realize branding comes second to category design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo meaningful category? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo meaningful company.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChristopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the leaders of Category Creation and Category Design thinking in the digital age. And in \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Category Design Toolkit, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ethey walk readers through 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into \"categories\" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner, a biotech entrepreneur, or a YouTuber. It doesn't matter who you are or what you do. In order to have a meaningful impact on the world, in order to become known for a niche you own, and in order to dominate your industry in a way that separates you from any and all competition, you must create your own category.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhich means you must learn the skill of category design.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this book, you will learn:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to objectively measure whether you and your company are creating a new category versus competing in someone else's (existing) category.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to prosecute The Magic Triangle: product design, company\/business model design, and category design.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to find your Superconsumers, and leverage Superconsumer data to discover new potential categories.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to engineer a category breakthrough (even if you think your industry is \"too saturated\" or \"all the good ideas are taken\").\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe importance of being a missionary versus a mercenary—and why mercenary entrepreneurs and executives unknowingly compete over 24% of the market.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe 8 category differentiation levers, and all the ways you can create a defensible moat around your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow you can apply category creation \u0026amp; category design principles even as a small \"e\" entrepreneur or local business owner.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow category design can also be applied to your career (and why you should aim to become known for a niche you own, not \"build a personal brand).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat happens if you neglect your category—and how to rage category violence industry leaders who make this mistake.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to write a legendary S-1 and raise hundreds of millions (even billions) of dollars in your company's IPO by making a case for the future growth of your category (which you created \u0026amp; designed).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy \"Blue Ocean\" isn't what you are looking for. And if you want to truly create a category of your own, you should execute a No Ocean Strategy.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis book is everything you need to know in order to learn, practice, and master the skill of category design.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":39948049350789,"sku":"TCD_TLK_EBOK","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/TheCategoryDesign-Social_1.jpg?v=1764621684"},{"product_id":"the-22-laws-of-category-design-name-claim-your-niche-share-your-pov-and-move-the-world-from-where-it-is-to-somewhere-different-pdf","title":"The 22 Laws of Category Design: Name \u0026 Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different (PDF)","description":"\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 20px;\"\u003e\n\u003cp\u003e\u003cspan\u003eThis book is for a very small percentage of business people.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eBut Category Design is purpose-built for people who want to make an experiential difference, not an incremental better.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCategory Design is a business discipline that helps companies earn the majority of the value created in a specific new or different category of products or services. (Primary research on Category Design in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePlay Bigger\u003c\/span\u003e\u003cspan\u003e, the first Category Design book, shows that in technology categories, one company earns 76% of the total market cap value created.) \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Laws Of Category Design\u003c\/span\u003e\u003cspan\u003e is a groundbreaking guide for the select few business professionals, entrepreneurs, and innovators who dare to think different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt challenges conventional business and marketing wisdom, teaching you how to leverage the power of Category Design to create new markets, dominate existing ones, and build lasting companies.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"a-text-bold\"\u003eIn this book, you will learn:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e22 Category Design principles that, when combined together, can help you become a Category King or Queen and make it impossible for someone els\u003cimg\u003ee to “do what you do”\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to create new categories and redefine existing ones using a unique POV, Languaging, and a powerful marketing strategy called a Lightning Strike\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDetailed, real-life case studies on companies that designed and dominated new categories—from Apple's redefinition of the mobile phone category to Lululemon's reign over athleisure, Liquid Death's rise above bottled water brands, and many more\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to immediately begin applying what you learn with 11 practical exercises to help you engage your thinking, defy conventional business strategies, and drive company growth\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy marketing your brand, instead of your category, is a faulty and selfish strategy, and how companies like Southwest Airlines, Bombas, and 5-Hour Energy win by putting Superconsumers first\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLessons and quotes to help you continually reflect on Category Design so you can transform your thinking, actions, and outcomes forever, instead of for a few months\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan class=\"a-text-bold\"\u003eYou will start applying these principles through 11 in-book exercises:\u003c\/span\u003e\u003c\/h2\u003e\n\u003col class=\"a-ordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStart Rejecting the Premise\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to Find Your Superconsumers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePut Your Category First, and Your Brand Second\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to Frame, Name, and Claim a Category\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBe Different, Not Better\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate Net-New Demand For Your Category and Company\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild Your DAM the Demand Strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate Your Digital Air Offerings\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFigure Out Your Pricing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eInnovate Your Business Model\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFind Your WOM Super-Geos\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cspan\u003eThrough powerful insights, unconventional wisdom, and practical advice, this book will give you a unique roadmap to defy conventional thinking and create categories of consequence.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2 aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 20px;\"\u003e\u003cspan\u003eBONUS! Get A Free AI Worksheet\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eTo help you apply the category design principles outlined in the book, we designed an AI Worksheet companion. It includes 5 exercises to get you thinking about thinking, with the help of AI tools like ChatGPT or Bard. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe worksheet provides 3 core benefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eGuided reflection:\u003c\/strong\u003e Key chapters of the book have a set of questions that are designed to help you reflect on the principles and strategies discussed. This worksheet is an expansion of those questions. Here, you can record your thoughts and insights as you read through the book.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eAI-enhanced brainstorming:\u003c\/strong\u003e The worksheet will guide you through using AI tools to augment your thinking and maximize the potential of your category design strategy. Tools like ChatGPT can be utilized to research ideas, explore alternative perspectives, and uncover treasure troves of opportunities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eActionable insights:\u003c\/strong\u003e As you complete the worksheet, you'll get a better understanding of how to apply category design principles to your business. With the support of AI tools, you'll be able to generate actionable insights that can drive your company's growth and success. The prompts will augment your takeaways and give you a 75% right first draft plan of action.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eTo get the most out of this worksheet, we recommend working through the exercises in tandem with your copy of The 22 Laws of Category Design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":40233891627141,"sku":"22LAWS_PDF","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/22Laws-Social1.jpg?v=1764625336"},{"product_id":"lightning-strike-marketing-the-secret-playbook-for-printing-money-category-designing-your-market-driving-roi-1","title":"Lightning Strike Marketing: The Secret Playbook For Printing Money, Category Designing Your Market, \u0026 Driving ROI","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 24px;\" data-expanded=\"true\"\u003e\n\u003ch3\u003e\u003cstrong\u003eYour purchase includes: a physical hardcover book, e-book, and audiobook.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing that doesn’t drive revenue is called arts and crafts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost companies are stuck doing Peanut Butter Marketing—spreading budgets thin, doing a little of everything, and wondering why nothing moves the revenue needle.\u003cbr\u003e\u003cbr\u003eThis book is the antidote.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eLightning Strike Marketing\u003c\/span\u003e reveals the secret playbook used by Category Kings to make the market stop, look, and talk. \u003c\/p\u003e\n\u003cp\u003eIt’s how to turn marketing from a cost center into a profit center—and create word of mouth on purpose, not by accident. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you’ll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDesign Lightning Strikes so powerful they force belief in your category.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAlign your Information, Air, and Ground Wars into one unbeatable strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eBuild the muscles to make Strikes not just a campaign, but your company’s operating system.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\nThis isn’t theory. It’s a field guide forged from real-world strikes by companies like Apple, Tesla, Salesforce, Anheuser-Busch, Hershey, DUDE Wipes, Patagonia, Barbie, Chegg, Amazon, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eYou’ll also get the complete toolkit to plan your own Lightning Strike:\u003c\/strong\u003e\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e70-Point Pre-Strike Checklist so you never waste a dollar on arts and crafts marketing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eOne-Page Lightning Strike Plan to design events that drive ROI and word of mouth.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e130-Question Readiness Assessment to test if your strike will tip your market.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\nWhether you’re a startup founder, CMO, solopreneur, or creator, Lightning Strike Marketing shows you how to:\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMake your marketing make money\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDrive near-term revenue and long-term belief\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCreate moments that tip your category\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan class=\"a-text-bold\"\u003eRead it in the morning. Plan your Strike by the afternoon.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":41446531727493,"sku":"9626648000014","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/Book_Cover_social_images.png?v=1764347826"},{"product_id":"thinkers-high-a-year-of-category-pirates-proverbs-to-design-the-future-you-want","title":"Thinker's High: A Year Of Category Pirates Proverbs To Design The Future You Want","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMost people are taught WHAT to think. Not HOW to think.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThinker's High is the natural dopamine hit that only happens when you truly think—when you shift from passively consuming ideas to actively generating them. Shaping them. Sharpening them. And turning them into value that changes lives.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis isn't a book you read once and forget. It's a thinking tool and clarity machine—your pocket-sized dojo for sharpening your mind and your language.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eInside, you'll find 50+ legendary Category Pirates proverbs organized into 10 powerful chapters: Clarity, Courage, Treasure, Creativity, Marketing, Relationships, AI, Future, Simplicity, and Legendary.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEach quote includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1.5 [li_\u0026amp;]:gap-1.5 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWHAT:\u003c\/strong\u003e Understand the idea with crystal clarity\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSO WHAT:\u003c\/strong\u003e Feel the economic, emotional, and cultural impact\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eNOW WHAT:\u003c\/strong\u003e Take immediate action on what you've learned\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAI PROMPTS:\u003c\/strong\u003e Jam with AI to turn thinking into outcomes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eUse this book when you need to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1.5 [li_\u0026amp;]:gap-1.5 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMake a critical career or business decision\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFind courage to take the leap you've been avoiding\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBreak through creative blocks and design new categories\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCut through complexity and gain radical clarity\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eTransform fear into fuel and obstacles into opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're facing a foggy crossroads, need borrowed bravado to push through, or simply want to fall in love with language and ideas again—this book meets you where you are.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eYour purchase includes the physical hardcover, e-book, and audiobook.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA note on shipping:\u003c\/strong\u003e We're not Amazon—and we wouldn't want to be. Your super ding-dong hardcover will arrive hot off the press at your doorstep in approximately 2 weeks. Good things take time, and this book is worth the wait.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA note on your digital files:\u003c\/strong\u003e The ebook and audiobook are comprehensive files, so they take a moment to download. Please hang out on the checkout screen a little longer than you think you need to in order to give it time to download. Good things (and big files) take time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe future needs you. And Thinker's High is your secret, unlimited, unstoppable source of energy, motivation, and grit.\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":41484050989189,"sku":"xxxn42","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/Thinker_sHighAYearOfCategoryPiratesProverbsToDesignTheFutureYouWant_1.png?v=1767987429"},{"product_id":"creator-capitalist","title":"Creator Capitalist: Discover Your Superpower, Design Your Dream Career, \u0026 Get Paid To Be You","description":"\u003cp\u003eEver feel like you were meant for more?\u003c\/p\u003e\n\u003cp\u003eThat your value isn't valued? That you're busy inside a system that no longer pays for busyness?\u003c\/p\u003e\n\u003cp\u003eYou're not crazy. And you're not alone.\u003c\/p\u003e\n\u003cp\u003eAI bent the rules of work. Execution became cheap. Knowledge moved closer to free. And the operating system that rewarded you for reacting fast, responding reliably, and doing more no longer exists.\u003c\/p\u003e\n\u003cp\u003eThe value of your value got devalued. You didn't fail. The rules shifted underneath you.\u003c\/p\u003e\n\u003cp\u003eCreator Capitalist is about what comes after.\u003c\/p\u003e\n\u003cp\u003eAfter the Knowledge Worker economy. After trading time for money. After pretending that being busy is the same as being powerful.\u003c\/p\u003e\n\u003cp\u003eThis book gives you the clarity, the courage, and the credible plan to make the shift—from a career that resets every Monday to one that compounds while you sleep.\u003c\/p\u003e\n\u003cp\u003eInside, you'll discover:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe new Digital American Dream—and why the divide is no longer rich vs. poor, but owners of leverage vs. renters of time.\u003c\/li\u003e\n\u003cli\u003eThe Big Retirement Lie—and why designing a career worth doing for life beats counting down to some mythical \"after.\"\u003c\/li\u003e\n\u003cli\u003eThe Four Capitals framework (Financial, Reputation, Relationship, Intellectual) for building the assets that make you impossible to replace or commoditize.\u003c\/li\u003e\n\u003cli\u003eHow to find your Category Superpower—the \"different\" thing about you that makes the biggest difference for others.\u003c\/li\u003e\n\u003cli\u003eHow to find your problem, your niche, your language, and your business bandmates—so you become a category of one.\u003c\/li\u003e\n\u003cli\u003eA Pirates Guide to AI—for using AI to scale your judgment (not replace it), including 9 pitfalls to avoid and a framework for \"Vibe Creating.\"\u003c\/li\u003e\n\u003cli\u003eHow to price based on outcomes, not hours—so you charge what your value is actually worth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus 19 Creator Capitalist stories from people who made the leap. Financial planners, surgeons, lawyers, marketers, counselors, farmers—who stopped fitting into someone else's system and started designing their own. They weren't influencers. They weren't trust fund kids. They were people like you who stopped renting their future and started building capital that compounds.\u003c\/p\u003e\n\u003cp\u003eCreator Capitalist is a career design book.\u003c\/p\u003e\n\u003cp\u003eFor the executive who feels the ceiling. The professional who knows they were built for more. The creator who's ready to stop renting their future from someone else.\u003c\/p\u003e\n\u003cp\u003eYour different now matters more than ever.\u003c\/p\u003e\n\u003cp\u003eThe future needs you. Go create it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eYour purchase includes the physical hardcover, e-book, and audiobook.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e(If you are apart of the Founding 50, your audiobook will be delivered by March 17th).\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA note on shipping:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe're not Amazon—and we wouldn't want to be. Your super ding-dong hardcover will arrive hot off the press at your doorstep in approximately 2 weeks. Good things take time, and this book is worth the wait.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA note on your digital files:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe ebook and audiobook are comprehensive files, so they take a moment to download. Please hang out on the checkout screen a little longer than you think you need to to give it time to download. Good things (and big files) also take time.\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":41550118944901,"sku":"9dq5d7","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/Creator_Capitalist_Book.png?v=1773679360"},{"product_id":"joy-by-audrey-yoon","title":"Joy by Audrey Yoon","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA yellow balloon drifts through the sky, full of something a man desperately needs but can't see.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHe's busy. Successful. Surrounded by money he worked himself to the bone to make. His family is beginning to forget him. And joy keeps floating right past him.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eJoy\u003c\/em\u003e is a children's picture book written by Audrey Kai Yoon for her 6th grade English class when she was 11 years old. It's the story of a man who chases the wrong thing until the right thing refuses to leave him alone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's a book about a balloon. It's a book about a father. It's a book about what we're really working for.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen asked if the story is about her dad, Audrey says no. It's not about any one person. It's about finding balance and paying attention to the opportunities for joy that float right by us all the time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor the Category Pirates community, this book is something a little extra. It's the view from inside the house. The version of the Fatherhood 2.0 story that doesn't come from the stage or the strategy session, it comes from a kid who was watching.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWritten by Audrey Kai Yoon. Illustrated by Andrea Alemanno.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA limited run of the original printing is available now.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour purchase includes the digital copy to read immeadiately and the physical book mailed to you. \u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":41703675297925,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/CreatorCapitalistBook_4.png?v=1781216251"},{"product_id":"the-parent-bundle","title":"The Parent Bundle","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThree books. One for the dad. Two for the teen (or the parent).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis Father's Day, we're bundling the books that started the most interesting conversations in the Category Pirates community into one physical set.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eJoy\u003c\/strong\u003e by Audrey Kai Yoon: A children's picture book about a man who chases money until joy itself refuses to leave him alone. Written by Pirate Eddie Yoon's daughter for her 6th grade English class when she was 11. It's a book about a balloon, a father, and what we're really working for. Illustrated by Andrea Alemanno. Limited print run.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow To Build Your First (Crazy Profitable) Business As A Teenager Vol. 1:\u003c\/strong\u003e 18 radical ideas for Native Digital entrepreneurs. The original playbook for teens who want to build something real, make $30K before 18, and never worry about retirement.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow To Build Your First (Crazy Profitable) Business As A Teenager: The AI Sequel Vol. 2: \u003c\/strong\u003eThe AI sequel. 18 more ideas built for the era of AI co-founders, voice agents, and $30K summers. The kids who get this right in 2026 are the ones everyone else works for in 2036.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRead Joy yourself. Hand the Teen Books to the kid in your life who's ready to build something (or read them and pass on the Intellectual Capital).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAll three physical books shipped to your door.\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":41703690305669,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9160\/0261\/files\/Creator_Capitalist_Book_5.png?v=1781218596"}],"url":"https:\/\/categorypirates.com\/collections\/big-books.oembed","provider":"Category Pirates","version":"1.0","type":"link"}